Challenge
- International orthodontic company needed brand refinement and updated marketing presence
- Existing brand lacked cohesion across print, digital, and tradeshow materials
- Needed to maintain brand recognition while elevating professional presence
Solution
- Refined existing brand identity for consistency and modern appeal
- Developed comprehensive visual system across all touchpoints
- Created scalable templates for ongoing marketing needs
Deliverables
- Brand style guide and visual standards
- Website redesign — worked with Marketing Director and Web Development Agency to ensure design standards were maintained within their ecommerce and cms frameworks
- Print marketing materials (mailers, product one-sheets and posters)
- Email marketing design & updated templates
- Updated PowerPoint pitch deck and presentation templates
- Packaging design for Synergy Class Archwires products
- Tradeshow booth graphics and collateral
- On-brand technical data visualization for orthodontic products to quickly communicate information to orthodontists seeking products for patient treatment solutions
- Digital marketing templates
Impact
- Cohesive brand presence across international markets
- Professional, polished materials that elevated brand perception
- Scalable system that empowers internal team to maintain consistency