jennifer leinweber

Creative Direction / Strategic Design

Tag: powerpoint
  • AWATS
    AWATS

    Challenge

    • Aviation engineering consulting firm needed updated brand identity
    • Desired to be competitive in modern aerospace market
    • Required professional digital presence to attract high-value clients
    • Sales materials didn’t reflect expertise and capabilities

    Solution

    • Complete brand identity refresh
    • Modern, professional visual system that communicates technical expertise
    • Comprehensive digital ecosystem and sales collateral
    AWATS’ Capabilities Presentation / Pitch Deck, Powerpoint Slides

    Process

    Competitive analysis

    Identified current brand challenges

    Explored re-naming and repositioning

    Visual logo & brand explorations

    Refinement, approvals, execution

    AWATS business cards — design variations on back

    Deliverables

    • Brand identity and logo system
    • Business cards
    • Email signature templates
    • Social media marketing
    • Sales pitch deck redesign
    • Brand guidelines & resource toolkit
    • Website design & development

    This project was a collaboration with designer Annaliese Cline who created the brand direction, identity guidelines and the initial sales deck design. Logo design and all other elements were designed by Jennifer Leinweber.

    AWATS Primary Logos
    AWATS Color Palette
    AWATS Photography Style Page
    AWATS Typography: Secondary Typeface

    Select pages from AWATS’ Brand Guidelines

    Impact

    • Modern branding gives AWATS credibility in the aerospace industry
    • Professional digital presence that generates client confidence
    • Sales-ready materials that clearly communicate value proposition
    • Cohesive branding across all touchpoints
  • RMO
    RMO

    Challenge

    • International orthodontic company needed brand refinement and updated marketing presence
    • Existing brand lacked cohesion across print, digital, and tradeshow materials
    • Needed to maintain brand recognition while elevating professional presence

    Solution

    • Refined existing brand identity for consistency and modern appeal
    • Developed comprehensive visual system across all touchpoints
    • Created scalable templates for ongoing marketing needs

    Deliverables

    • Brand style guide and visual standards
    • Website redesign — worked with Marketing Director and Web Development Agency to ensure design standards were maintained within their ecommerce and cms frameworks
    • Print marketing materials (mailers, product one-sheets and posters)
    • Email marketing design & updated templates
    • Updated PowerPoint pitch deck and presentation templates
    • Packaging design for Synergy Class Archwires products
    • Tradeshow booth graphics and collateral
    • On-brand technical data visualization for orthodontic products to quickly communicate information to orthodontists seeking products for patient treatment solutions
    • Digital marketing templates
    RMO's Tradeshow Booth at AAO 2025

    Impact

    • Cohesive brand presence across international markets
    • Professional, polished materials that elevated brand perception
    • Scalable system that empowers internal team to maintain consistency
  • Mastering the Millennial Mindset of Today
    Mastering the Millennial Mindset of Today
    MASTERING THE MILLENNIAL MINDSET OF TODAY RESEARCH STUDY/E-Book & CAMPAIGN BRANDING

    Art direction for branding and design for TEGNA’s original millennial research study e-book and demand-generation campaign, Mastering the Millennial Mindset of Today: A Post-Pandemic Deep Dive into Millennial Attitudes and Behaviors. Collateral included graphics for a live presentation, launch presentation, environmental graphics and swag design for TEGNA’s event booth, email, web, and social media graphics. The study was released and presented by Dave Neway, TEGNA’s VP of Ad Sales Marketing, at the Mobile Marketing Association’s MMA DATT Unplugged: Future of Data in Marketing event in New York City on October 13, 2022.

    Credits: RafiQ Flowers, Design Strategist; June Kim, Data Visualization; Krista Aiello, Graphic & Presentation Design; David Penunuri, Web Design and Development.

    2022 MarCom Platinum Award Winner

  • Unlocking the Car Buyer of Today
    Unlocking the Car Buyer of Today
    Unlocking the Car Buyer of Today RESEARCH STUDY/E-Book & CAMPAIGN BRANDING

    Art direction for design and branding e-book, internal launch presentation and external marketing collateral for TEGNA and Provoke Insights’ Unlocking the Car Buyer of Today, a 2022 TEGNA Research Study, profiling post-pandemic automotive consumer sentiment and intent toward the car-buying experience. The look and feel maintained TEGNA’s B2B brand consistency while exploring an upscaled visually “slick” automotive approach.  

    Credits: RafiQ Flowers: Design Strategist; Krista Aiello: Designer and Project Manager; June Kim: Presentation Designer; David Penunuri, Interactive Design Lead.

    2022 MarCom Platinum Award Winner

  • AudienceOne
    AudienceOne
    AudienceOne

    Art direction for branding and communications collateral for TEGNA’s new audience-targeting solution, TEGNA AudienceOne. Deliverables included a new logo, branded internal and external collateral to differentiate the product from other TEGNA digital products, and infographics to simplify and explain the complexity of this new product for TEGNA’s sellers and their clients.

    Credits: RafiQ Flowers, Design Strategist; June Kim, Data Visualization; Krista Aiello, Graphic & Presentation Design; David Penunuri, Web Design and Development.

    2022 MarCom Platinum Award Winner

  • TEGNA: Be In Good Company
    TEGNA: Be In Good Company
    TEGNA Be In Good Company B2B Branding Campaign

    The task was to visually unite TEGNA’s B2B brand portfolio into a single umbrella brand that celebrated good people, strong relationships, and promote the powerful offerings of TEGNA’s sales and marketing products for local and national business partners. Be in good company is more than just a tagline —  to bring B2B alignment with TEGNA’s purpose of “Serving the greater good of our communities,” our team worked in every aspect of the brand to bring this concept to life — photography and color grading, color, brand language, typography, graphic elements, co-branding, and more. I served as art director and worked alongside our senior designer and design team to rebrand hundreds of existing documents as well as create new, external, B2B marketing materials such as trade ads social media awareness videos.

    The branding campaign was presented to more than 600 sellers and marketers across the company and our team provided design trainings, presentation and graphic toolkits, templates for co-branding their station collateral and swag.

    Be in Good Company branding was adopted into the TEGNA corporate website redesign and unified branding elements can be seen in the broadcast, sales, and corporate communications design of TEGNA’s product suite today.

    Credits: Annaliese Cline, Senior Designer and Design Lead; RafiQ Flowers, Design Strategy; David Penunuri, Interactive Design Lead; Natalie Ullrich, Video Editor; Brandon Baker, Coordinating Producer. Creative Concept & Naming: Fortnight Collective.

    dotcomm gold award icon

    2022 dotCOMM Gold Award for Good Work Video Series

    2022 dotCOMM Platinum Awards for TEGNA.com corporate website redesign and Trend Time video series

    2022 Hermes Platinum Award for Be in Good Company rebrand, strategic campaign