International orthodontic company needed brand refinement and updated marketing presence
Existing brand lacked cohesion across print, digital, and tradeshow materials
Needed to maintain brand recognition while elevating professional presence
Solution
Refined existing brand identity for consistency and modern appeal
Developed comprehensive visual system across all touchpoints
Created scalable templates for ongoing marketing needs
Deliverables
Brand style guide and visual standards
Website redesign — worked with Marketing Director and Web Development Agency to ensure design standards were maintained within their ecommerce and cms frameworks
Print marketing materials (mailers, product one-sheets and posters)
Email marketing design & updated templates
Updated PowerPoint pitch deck and presentation templates
Packaging design for Synergy Class Archwires products
Tradeshow booth graphics and collateral
On-brand technical data visualization for orthodontic products to quickly communicate information to orthodontists seeking products for patient treatment solutions
Digital marketing templates
Impact
Cohesive brand presence across international markets
Professional, polished materials that elevated brand perception
Scalable system that empowers internal team to maintain consistency
