jennifer leinweber

Creative Direction / Strategic Design

Tag: illustrator
  • RMO
    RMO

    Challenge

    • International orthodontic company needed brand refinement and updated marketing presence
    • Existing brand lacked cohesion across print, digital, and tradeshow materials
    • Needed to maintain brand recognition while elevating professional presence

    Solution

    • Refined existing brand identity for consistency and modern appeal
    • Developed comprehensive visual system across all touchpoints
    • Created scalable templates for ongoing marketing needs

    Deliverables

    • Brand style guide and visual standards
    • Website redesign — worked with Marketing Director and Web Development Agency to ensure design standards were maintained within their ecommerce and cms frameworks
    • Print marketing materials (mailers, product one-sheets and posters)
    • Email marketing design & updated templates
    • Updated PowerPoint pitch deck and presentation templates
    • Packaging design for Synergy Class Archwires products
    • Tradeshow booth graphics and collateral
    • On-brand technical data visualization for orthodontic products to quickly communicate information to orthodontists seeking products for patient treatment solutions
    • Digital marketing templates
    RMO's Tradeshow Booth at AAO 2025

    Impact

    • Cohesive brand presence across international markets
    • Professional, polished materials that elevated brand perception
    • Scalable system that empowers internal team to maintain consistency
  • KC A Cappella
    KC A Cappella

    Challenge

    • Non-profit nationally acclaimed A Cappella organization needed cohesive branding for their parent organization and group, Soundproof
    • Student social media managers needed clear guidelines and easy-to-use assets and tools
    • Required press kit and branding strategy that could be applied consistently across social media and music streaming platforms
    • Needed turnkey solution that students could execute independently throughout the year
    Screenshot of KC A Cappella's Intsagram Story and Instagram Grid created by the students with the Canva Brand Kit provided.

    Solution

    • Developed scalable logo system that works standalone or as cohesive family
    • Created dynamic visual language inspired by sound waves with fluorescent colors and gradients
    • Built complete brand toolkit in Canva for students to create social media posts and marketing collateral

    Deliverables

    • Flexible logo system for KC A Cappella and Soundproof
    • Expandable framework for future performance groups
    • Sound-inspired visual elements (wave patterns, gradients)
    • Vibrant fluorescent color palette
    • Comprehensive brand guidelines with specific posting instructions
    • Canva brand toolkit with social media templates, music streaming graphics, performance promotion, album artwork, event posters
    • Theme strategy for year-round application
    KC A Cappella | Soundproof Logo Lockups from the branding & identity guidelines.
    KC A Cappella example typography page from the branding & identity guidelines.
    KC A Cappella color palette from the branding & identity guidelines.
    KC A Cappella gradient blends from the branding & identity guidelines.
    KC A Cappella concentric circles design elements from the branding & identity guidelines.

    Select pages from KC A Cappella’s Brand Guidelines

    Turnkey KC A Cappella social media post templates provided in Canva Brand Kit
    KC A Cappella logos in the Canva Brand Kit
    KC A Cappella color palette in the Canva Brand Kit

    Assets from KC A Cappella’s Canva Brand Kit

    Impact

    • Students empowered to create professional, on-brand materials independently
    • Cohesive visual presence across all platforms and sub-groups
    • Scalable system ready to expand as new groups form
    • Eliminated need for ongoing design support
    • Energetic brand that captures vibrancy of a cappella performance