jennifer leinweber

Creative Direction / Strategic Design

KC A Cappella Logo over dark blue background and sound wave element

KC A Cappella

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KC A Cappella is a vocal talent group out of Kansas City, MO that needed a refined and consistent brand logo system and turnkey social media design elements to promote and honor their performing arts group, Soundproof.

Challenge

  • Non-profit nationally acclaimed A Cappella organization needed cohesive branding for their parent organization and group, Soundproof
  • Student social media managers needed clear guidelines and easy-to-use assets and tools
  • Required press kit and branding strategy that could be applied consistently across social media and music streaming platforms
  • Needed turnkey solution that students could execute independently throughout the year
Screenshot of KC A Cappella's Intsagram Story and Instagram Grid created by the students with the Canva Brand Kit provided.

Solution

  • Developed scalable logo system that works standalone or as cohesive family
  • Created dynamic visual language inspired by sound waves with fluorescent colors and gradients
  • Built complete brand toolkit in Canva for students to create social media posts and marketing collateral

Deliverables

  • Flexible logo system for KC A Cappella and Soundproof
  • Expandable framework for future performance groups
  • Sound-inspired visual elements (wave patterns, gradients)
  • Vibrant fluorescent color palette
  • Comprehensive brand guidelines with specific posting instructions
  • Canva brand toolkit with social media templates, music streaming graphics, performance promotion, album artwork, event posters
  • Theme strategy for year-round application
KC A Cappella | Soundproof Logo Lockups from the branding & identity guidelines.
KC A Cappella example typography page from the branding & identity guidelines.
KC A Cappella color palette from the branding & identity guidelines.
KC A Cappella gradient blends from the branding & identity guidelines.
KC A Cappella concentric circles design elements from the branding & identity guidelines.

Select pages from KC A Cappella’s Brand Guidelines

Turnkey KC A Cappella social media post templates provided in Canva Brand Kit
KC A Cappella logos in the Canva Brand Kit
KC A Cappella color palette in the Canva Brand Kit

Assets from KC A Cappella’s Canva Brand Kit

Impact

  • Students empowered to create professional, on-brand materials independently
  • Cohesive visual presence across all platforms and sub-groups
  • Scalable system ready to expand as new groups form
  • Eliminated need for ongoing design support
  • Energetic brand that captures vibrancy of a cappella performance
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