Challenge
- Non-profit nationally acclaimed A Cappella organization needed cohesive branding for their parent organization and group, Soundproof
- Student social media managers needed clear guidelines and easy-to-use assets and tools
- Required press kit and branding strategy that could be applied consistently across social media and music streaming platforms
- Needed turnkey solution that students could execute independently throughout the year
Solution
- Developed scalable logo system that works standalone or as cohesive family
- Created dynamic visual language inspired by sound waves with fluorescent colors and gradients
- Built complete brand toolkit in Canva for students to create social media posts and marketing collateral
Deliverables
- Flexible logo system for KC A Cappella and Soundproof
- Expandable framework for future performance groups
- Sound-inspired visual elements (wave patterns, gradients)
- Vibrant fluorescent color palette
- Comprehensive brand guidelines with specific posting instructions
- Canva brand toolkit with social media templates, music streaming graphics, performance promotion, album artwork, event posters
- Theme strategy for year-round application
Select pages from KC A Cappella’s Brand Guidelines
Assets from KC A Cappella’s Canva Brand Kit
Impact
- Students empowered to create professional, on-brand materials independently
- Cohesive visual presence across all platforms and sub-groups
- Scalable system ready to expand as new groups form
- Eliminated need for ongoing design support
- Energetic brand that captures vibrancy of a cappella performance