Challenge
- Aviation engineering consulting firm needed updated brand identity
- Desired to be competitive in modern aerospace market
- Required professional digital presence to attract high-value clients
- Sales materials didn’t reflect expertise and capabilities
Solution
- Complete brand identity refresh
- Modern, professional visual system that communicates technical expertise
- Comprehensive digital ecosystem and sales collateral
Process
Competitive analysis
Identified current brand challenges
Explored re-naming and repositioning
Visual logo & brand explorations
Refinement, approvals, execution
AWATS business cards — design variations on back
Deliverables
- Brand identity and logo system
- Business cards
- Email signature templates
- Social media marketing
- Sales pitch deck redesign
- Brand guidelines & resource toolkit
- Website design & development
This project was a collaboration with designer Annaliese Cline who created the brand direction, identity guidelines and the initial sales deck design. Logo design and all other elements were designed by Jennifer Leinweber.
Select pages from AWATS’ Brand Guidelines
Impact
- Modern branding gives AWATS credibility in the aerospace industry
- Professional digital presence that generates client confidence
- Sales-ready materials that clearly communicate value proposition
- Cohesive branding across all touchpoints