Unlocking the Car Buyer of Today RESEARCH STUDY/E-Book & CAMPAIGN BRANDING
Art direction for design and branding e-book, internal launch presentation and external marketing collateral for TEGNA and Provoke Insights’ Unlocking the Car Buyer of Today, a 2022 TEGNA Research Study, profiling post-pandemic automotive consumer sentiment and intent toward the car-buying experience. The look and feel maintained TEGNA’s B2B brand consistency while exploring an upscaled visually “slick” automotive approach.
Credits: RafiQ Flowers: Design Strategist; Krista Aiello: Designer and Project Manager; June Kim: Presentation Designer; David Penunuri, Interactive Design Lead.
