MASTERING THE MILLENNIAL MINDSET OF TODAY RESEARCH STUDY/E-Book & CAMPAIGN BRANDING
Art direction for branding and design for TEGNA’s original millennial research study e-book and demand-generation campaign, Mastering the Millennial Mindset of Today: A Post-Pandemic Deep Dive into Millennial Attitudes and Behaviors. Collateral included graphics for a live presentation, launch presentation, environmental graphics and swag design for TEGNA’s event booth, email, web, and social media graphics. The study was released and presented by Dave Neway, TEGNA’s VP of Ad Sales Marketing, at the Mobile Marketing Association’s MMA DATT Unplugged: Future of Data in Marketing event in New York City on October 13, 2022.
Credits: RafiQ Flowers, Design Strategist; June Kim, Data Visualization; Krista Aiello, Graphic & Presentation Design; David Penunuri, Web Design and Development.
